The Background
A creative agency specialising in lifestyle experiences

$4 Meal Challenge - Shannon Martinez


Shannon Martinez

Sacred Heart Mission / Dine with Heart campaign



  • 4 million+ reach in earned media

  • 100,000+ reach via social media


  • Communications strategy

  • Publicity

  • Copywriting

Shannon Martinez is the mind behind prolific plant based businesses Smith & Daughters and Smith & Deli, on a mission to change the way the world perceives plant based dining. Bringing her passion for eating healthy, delicious food on the cheap, she is changing the way people eat.

In 2019 Shannon Martinez became an ambassador for Sacred Heart Mission’s Dine with Heart campaign, developing the $4 Meal Challenge and taking over Instagram by challenging some of Australia’s best chefs to create a nutritious meal for just $4.

Representing Shannon, we promoted her involvement in the campaign. Securing coverage on Weekend Sunrise, Herald Sun, The Age, Broadsheet and more, we’ve worked to ensure this ‘rebel-with-a-cause’ continues to become a household name.

Photo Credit
Mark Munro |