The Background
A creative agency specialising in lifestyle experiences
BTV 9.jpg

Beyond The Valley

Beyond the Valley Festival

Beyond the Valley

2015 TO DATE

Festival-goers are a fickle bunch. To make it, music festivals need to nail every element of the punter experience - particularly food and beverage.

Beyond the Valley is a four-day festival held over New Year’s Eve, bringing together more than 10,000 18 – 25 year-olds for four days of music, camping and revelry.

In 2015, BTV moved to Warragul and we were engaged to enhance the food & beverage offering. Implementing best practice systems and unparalleled festival knowledge, we manage more than 200 staff, 10 bars and 25 food vendors.

We have dramatically improved speed and service of bar operations and the quality and variety of food operators. The result is a better experience for punters; and higher spend per head to match.

Since our appointment, independent reviews have commended the festival for its fast and varied F&B service and we continue to improve financial returns year-on-year.

HIGHLIGHTS

  • 200+ staff

  • 10+ bars

  • 25+ food vendors

SERVICES

  • Food + beverage management

  • Bar operations

  • Artist liaison

 
Artists at Beyond the Valley Festival

Artists at Beyond the Valley Festival

Beyond the Valley Festival

Beyond the Valley Festival

Stage at Beyond the Valley Festival

Stage at Beyond the Valley Festival

Food Trucks at Beyond the Valley Festival

Food Trucks at Beyond the Valley Festival

VIP Tents at Beyond the Valley Festival

VIP Tents at Beyond the Valley Festival

Crowd at Beyond the Valley Festival

Crowd at Beyond the Valley Festival

Beyond the Valley Festival

Beyond the Valley Festival

Beyond the Valley Festival

Beyond the Valley Festival