The Background
A creative agency specialising in lifestyle experiences

A/W Beauty Hub - Pacific Epping

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A/W Beauty Hub

Pacific Epping Shopping Centre
March 2019

HIGHLIGHTS

  • High retailer engagement and participation

  • Products used in styling sessions sold out at retailers

  • 40k+ social media reach via influencer

SERVICES

  • Styling

  • Event management

  • Activation design + build

  • Influencer engagement

Launching the Autumn/Winter season at Pacific Epping, we delivered the ‘Beauty Hub’ - a stylish activation giving customers the chance to enjoy a free treatment from a range of retailers.

Inside the custom-designed Beauty Hub, pop-ups from leading beauty brands, including Hairhouse Warehouse, Inglot, The Body Shop, Priceline and Brazillian Butterfly, offered everything from mini makeovers to manicures. We also engaged influencer @styleme.alexandra to show us her favourite looks for the season ahead, delivered in six sessions throughout the weekend. Complete with a DJ, bar and food from centre favourites, the Beauty Hub brought Pacific Epping into the new season in style.

 
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