A/W Beauty Hub
Pacific Epping Shopping Centre
High retailer engagement and participation
Products used in styling sessions sold out at retailers
40k+ social media reach via influencer
Activation design + build
Launching the Autumn/Winter season at Pacific Epping, we delivered the ‘Beauty Hub’ - a stylish activation giving customers the chance to enjoy a free treatment from a range of retailers.
Inside the custom-designed Beauty Hub, pop-ups from leading beauty brands, including Hairhouse Warehouse, Inglot, The Body Shop, Priceline and Brazillian Butterfly, offered everything from mini makeovers to manicures. We also engaged influencer @styleme.alexandra to show us her favourite looks for the season ahead, delivered in six sessions throughout the weekend. Complete with a DJ, bar and food from centre favourites, the Beauty Hub brought Pacific Epping into the new season in style.