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A creative agency specialising in lifestyle experiences

Due West: Immersive Arts Festival - Maribyrnong City Council

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Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival

MARIBYRNONG CITY COUNCIL
2017

HIGHLIGHTS

  • 270+ artists and performers

  • 10,000+ public attendees

  • 38 local venues

  • 3+ million reached via earned media

SERVICES

  • Strategy + concept development

  • Creative direction

  • Programming

  • Festival production

  • Event management

  • Marketing, branding + communications

  • Artist liaison

  • Stakeholder communications

  • Event management

With increasingly discerning constituents, Councils need to create lifestyle experiences which engage audiences beyond the average community festival.

Receiving funding from Creative Victoria, Maribyrnong City Council appointed us Creative Directors of a new arts festival. The brief was to showcase the west’s talented and diverse arts community. Our response was to develop Due West: Immersive Arts Festival.

Creating the concept and brand, Due West: Immersive Arts Festival was born. We worked closely with the Council steering committee and local arts organisations and individuals to create an EOI process which helped us deliver a program truly representative of the community.

Responsible for the creation and delivery of the three-week festival our work involved creative direction, curation and programming, festival production, artist liaison, stakeholder communications, event management, marketing, branding and communications.

Photo Credit
Anthony Strong | www.anthonystrong.com.au 

 
Artwork at Due West: Immersive Arts Festival, Maribyrnong City Council

Artwork at Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council

Crowds at Due West: Immersive Arts Festival, Maribyrnong City Council

Crowds at Due West: Immersive Arts Festival, Maribyrnong City Council

Artwork at Due West: Immersive Arts Festival, Maribyrnong City Council

Artwork at Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council

Due West: Immersive Arts Festival, Maribyrnong City Council