The Background
A creative agency specialising in lifestyle experiences

Melbourne Dumpling Festival - ISPT (206 Bourke Street)

Melbourne Dumpling Festival

Melbourne Dumpling Festival

ISPT / 206 BOURKE STREET
2016

From developing the concept, to putting the finishing touches on its delivery – we knew Melbourne’s first Dumpling Festival would be huge.

Attended by more than 5,000 people, the free event included a mix of hawkers-style food pop-ups, a sponsored Beer Garden from Brooklyn Brewery, live music and of course, mountains of dumplings.

Working with some of Melbourne’s best dim sum restaurants and Good Beer Week co-founder and Brooklyn Brewery Ambassador, Miro Bellini, we crafted beer and dumpling pairing experiences, with all sessions sold out.

Social media awash with mentions of Melbourne Dumpling Festival and our publicity efforts reached a potential audience of more than 5 million.

Photo Credit
Anthony Strong | www.anthonystrong.com.au 

HIGHLIGHTS

  • 5000+ attendees

  • Centre foot traffic increase of more than 20%

  • 200+ people attended dumpling pairing

  • 5+ million in traditional PR reach

SERVICES

  • Strategy + concept development

  • Branding

  • Event design

  • Event + site management

  • Programming

  • Publicity

 
Crowd at Melbourne Dumpling Festival

Crowd at Melbourne Dumpling Festival

Workshop at Melbourne Dumpling Festival

Workshop at Melbourne Dumpling Festival

Crowd at Melbourne Dumpling Festival

Crowd at Melbourne Dumpling Festival

Dumpling Pairing at Melbourne Dumpling Festival

Dumpling Pairing at Melbourne Dumpling Festival

Melbourne Dumpling Festival

Melbourne Dumpling Festival

206 Bourke St Melbourne Dumpling Festival

206 Bourke St Melbourne Dumpling Festival

Melbourne Dumpling Festival

Melbourne Dumpling Festival

Workshop at Melbourne Dumpling Festival

Workshop at Melbourne Dumpling Festival

Photo Opportunity Melbourne Dumpling Festival

Photo Opportunity Melbourne Dumpling Festival