The Background
A creative agency specialising in lifestyle experiences
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West Projections Festival / BlueScray - Victoria University

West Projections Festival/BlueScray

West Projections Festival / BlueScray

VICTORIA UNIVERSITY
2016

HIGHLIGHTS

  • 5+ million in earned media

  • The Age, Herald Sun and ABC’s Radio National

SERVICES

  • Publicity

To celebrate its Centenary, Victoria University partnered with West Projections Festival to throw a festival inspired by blue themed art projections and installations. We were there to share the story.

Working with a range of artist, we developed a PR campaign to showcase works and encourage exploration of the streets and facades of Footscray. The campaign reached an audience of almost 5 million and achieved coverage in The Age, Herald Sun and ABC’s Radio National.

 
West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray

West Projections Festival / BlueScray