West Projections Festival / BlueScray
5+ million in earned media
The Age, Herald Sun and ABC’s Radio National
To celebrate its Centenary, Victoria University partnered with West Projections Festival to throw a festival inspired by blue themed art projections and installations. We were there to share the story.
Working with a range of artist, we developed a PR campaign to showcase works and encourage exploration of the streets and facades of Footscray. The campaign reached an audience of almost 5 million and achieved coverage in The Age, Herald Sun and ABC’s Radio National.