The Background
A creative agency specialising in lifestyle experiences
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Summer Nights Festival - Highpoint Shopping Centre

Summer Nights Highpoint Shoppping Centre

Summer Nights Festival

GPT Group / Highpoint Shopping Centre

2019

SERVICES:

  • Strategy + concept development

  • Styling

  • Scheduling + logistics

  • Supplier management

  • Staff management

  • Stakeholder communications

  • Artist liaison

  • Event management

  • Bar management

Inspired by the biggest music festivals across the globe, The Background was contracted by the GPT Group to produce 'Summer Nights Festival’. 

Responding to a brief to activate an under-utilised area of Highpoint Shopping Centre, we designed the ultimate pop-up festival. Featuring a custom designed, Coachella-inspired Labyrinth and Frose Bar, guests were met with a live DJ and continued to the open-air dressing rooms for festival styled makeovers by Mecca Maxima. A pop-up Cactus Garden provided the perfect backdrop for those insta-worthy moments!

Photo Credit
Anthony Strong | www.anthonystrong.com.au 

 
Decals for Summer Nights Festival Highpoint Shopping Centre

Decals for Summer Nights Festival Highpoint Shopping Centre

DJ at Summer Nights Festival Highpoint Shopping Centre

DJ at Summer Nights Festival Highpoint Shopping Centre

Cactus Garden at Summer Nights Festival Highpoint Shopping Centre

Cactus Garden at Summer Nights Festival Highpoint Shopping Centre

Labyrinth at Summer Nights Festival Highpoint Shopping Centre

Labyrinth at Summer Nights Festival Highpoint Shopping Centre

Influencers at Summer Nights Festival Highpoint Shopping Centre

Influencers at Summer Nights Festival Highpoint Shopping Centre

Bell Tents at Summer Nights Festival Highpoint Shopping Centre

Bell Tents at Summer Nights Festival Highpoint Shopping Centre