The Background
A creative agency specialising in lifestyle experiences
TB_CandyPalace_036.jpg

Candy Place - ISPT (Camberwell Place)

Candy Place Activation.jpg

Candy Place

ISPT/Camberwell Place
2019

HIGHLIGHTS

  • 15,000+ public attendees recorded across the weekend

  • 8.55% increase in foot traffic across the weekend

  • 4+ million reached via earned media

SERVICES

  • Strategy + concept development

  • Styling

  • Event management

  • Activation design + build

  • Publicity

  • Stakeholder communication

The redevelopment of IPST’s Camberwell Place (formerly The Well) saw the introduction of a modern Food & Dining Precinct to the shopping centre. Already established as a shopping hub for locals, the aim was to position Camberwell Place as a local dining destination.

Targeting a family-oriented demographic, we developed Candy Place, a pop-up build with free desserts and sweets from some of Instagram’s most influential bakers and makers including Ray Ray, Sweet Mickie and Bistro Morgan.

 As the centre’s communications team, we were responsible for delivering ongoing construction updates, editorial and advertorial.

Photo Credit
Anthony Strong | www.anthonystrong.com.au 

 
Donuts at Candy Place, Camberwell Place

Donuts at Candy Place, Camberwell Place

Sampling at Candy Place, Camberwell Place

Sampling at Candy Place, Camberwell Place

Cupcakes at Candy Place, Camberwell Place

Cupcakes at Candy Place, Camberwell Place