15,000+ public attendees recorded across the weekend
8.55% increase in foot traffic across the weekend
4+ million reached via earned media
Strategy + concept development
Activation design + build
The redevelopment of IPST’s Camberwell Place (formerly The Well) saw the introduction of a modern Food & Dining Precinct to the shopping centre. Already established as a shopping hub for locals, the aim was to position Camberwell Place as a local dining destination.
Targeting a family-oriented demographic, we developed Candy Place, a pop-up build with free desserts and sweets from some of Instagram’s most influential bakers and makers including Ray Ray, Sweet Mickie and Bistro Morgan.
As the centre’s communications team, we were responsible for delivering ongoing construction updates, editorial and advertorial.
Anthony Strong | www.anthonystrong.com.au