The Background
A creative agency specialising in lifestyle experiences
146_TheBackground_DogActivation_J0A6325 2.jpg

Barkly Barks - ISPT (Barkly Square)

Barkly Barks

Barkly Barks

ISPT / Barkly Square
2016 to date

HIGHLIGHTS

  • Increased foot traffic of 16

  • Increased website visitation of 24%

  • 20+ million in traditional PR reach

  • 3000+ in attendance year-on-year

SERVICES

  • Strategy + concept development

  • Branding

  • Event design

  • Event + site management

  • Programming

  • Publicity

Heralded as Barkly Square's busiest trading day next to Christmas, this award winning activation has reached cult status within Brunswick community.

We created ‘Barkly Barks’ by honing in on what makes the Brunswick community tick. Our detailed research brought us a number of solid leads. An event which celebrated this community's freaky love of dogs, was the top of the list.

Barkly Barks is a celebration of Brunswick’s four-legged friends. A full day dedicated to fur-babies; the annual event has included a dog parade, walking adventures, pet photography, pet first aid, even a dog-whisperer.

The pics speak for themselves...

Photo Credit
Anthony Strong | www.anthonystrong.com.au 

 
Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)

Barkly Barks for Barkly Square (ISPT)