ISPT / Barkly Square
2016 to date
Increased foot traffic of 16
Increased website visitation of 24%
20+ million in traditional PR reach
3000+ in attendance year-on-year
Strategy + concept development
Event + site management
Heralded as Barkly Square's busiest trading day next to Christmas, this award winning activation has reached cult status within Brunswick community.
We created ‘Barkly Barks’ by honing in on what makes the Brunswick community tick. Our detailed research brought us a number of solid leads. An event which celebrated this community's freaky love of dogs, was the top of the list.
Barkly Barks is a celebration of Brunswick’s four-legged friends. A full day dedicated to fur-babies; the annual event has included a dog parade, walking adventures, pet photography, pet first aid, even a dog-whisperer.
The pics speak for themselves...
Anthony Strong | www.anthonystrong.com.au